Eight Development Trends of Food Industry in the Future

Date：22 / 09 / 2019} 

It is the main task for China's food industry in the new era to conform to the development trend of "big food", to solve the contradiction between the people's growing demand for a better diet and the inadequate development of the industry, and to accelerate the realization of the industry from low-end to high-end. Liu Zhi, executive vice president of China Food Industry Association, pointed out that there will be eight trends in the future development of food industry.

1. Large-scale: the most stable development

Benefiting from the promotion of the national policy of expanding domestic demand, the continuous increase of income level of urban and rural residents, the rigidity of food demand and the gradual release of the dividend of structural reform on the supply side, the food industry will continue to grow steadily in the future, the scale of the industry will expand steadily, and the foundation of "the largest chassis and the most stable development" will continue to be maintained in the national industrial system. This trend. It is estimated that the main business income of food industry enterprises above designated size is expected to increase by about 7% annually. By 2020, the main business income is likely to exceed 15 trillion yuan, maintaining the highest proportion in the national industrial system.

2. Big format: integration

The integration of the first, second and third industries is the unique advantage of the food industry. The vertical and horizontal expansion of the industrial chain is accelerating, and the development trend of the large format is becoming more and more obvious. Longitudinal extension, the formation of a complete food industry chain has been accelerated, and the integration of production, purchase, storage, addition and marketing has become a more popular mode of operation. Horizontal expansion, the integration of food industry with tourism industry, cultural industry and health care industry has been deepening, and the unique cultural connotation and content of the food industry have been enhanced. Values, feelings, meanings and experiences are fully exploited and displayed, becoming a "hot industry".

3. Big Market: Space "Without Borders"

Food enterprises will increase the depth and breadth of integration into the global market to achieve "borderless" market space. For example, the industrialization of staple food products has accelerated, and the socialization of family kitchens has been realized; the development of high-end food, health food and functional food has accelerated, so that the supply and consumption demand are more in line. In the field of food industry, international cooperation in production capacity, technology, capital and talent is becoming more and more extensive. More and more food enterprises will "go out" to participate in international competition and layout the global industrial chain. Online platform has become the fastest growing distribution channel in food industry. Enterprises reconstruct market network through e-commerce to cultivate new market demand.

4. Big Dragon Head: Carrying the Leading Flag

The pace of cross-regional, cross-industry and cross-ownership mergers and reorganizations of enterprises is accelerating. More large enterprise groups with high starting point, large scale, bright brand, good efficiency, wide driving force and strong market competitiveness will emerge. They will also carry the leading banner of the industry and further enhance the concentration of the industry. Modern food industrial parks are developing and expanding, small and medium-sized enterprises are gathering and developing, realizing intensive land use, centralized product quality supervision and green manufacturing, forming a pattern of rational division of labor and win-win cooperation among large, small and medium-sized enterprises. Large and medium-sized enterprises are becoming stronger, small and micro enterprises are becoming more sophisticated. The "scattered" pattern will be reversed in an all-round way.

5. Large Cluster: Better Layout

Beijing-Tianjin-Hebei coordinated development strategy, the Yangtze River economic belt strategy and the western development strategy continue to advance. A new round of strategy to revitalize the Northeast is coming soon, and regional development will be more coordinated and orderly in the future. From the aspects of resource endowment, location advantage, consumption habits and existing industrial base, the spatial distribution of food industry will be more optimized, showing the trend of large cluster development. Food enterprises will continue to concentrate on major raw material producing areas, key distribution areas and important transportation and logistics nodes.

6. Greater security: tighter regulation

The Party and the government will make greater efforts to promote the implementation of food safety strategy, ensure the implementation of the "four most stringent" by "strict supervision + social co-governance", and the food industry will present a major security development trend. The construction of the legal system will be further accelerated, and the food safety laws and regulations system with the new revision of the Food Safety Law as the core will be gradually constructed and improved. Food safety standards are in line with international standards in an all-round way, and China has increasingly become an important force in formulating international rules and standards. The food safety supervision system at the national, provincial, municipal and county levels has been improved day by day, and the large data resources of supervision have been shared and utilized effectively. All sectors of society have been actively mobilized and effectively integrated to form a pattern of social Co-governance of food safety. China's food as a "safe food" has truly established its image at home and abroad, and its consumer confidence has been significantly enhanced.

7. Big Brand: Image Improvement

With the promotion of the national brand strategy, the long-term mechanism of cultivating, packaging and promoting food industry brands has been gradually established and improved. The enthusiasm of brand culture construction in food industry will be unprecedented. The foundation of brand development and external environment will be greatly improved. Enterprise brand, regional brand and industrial cluster brand will shine together. More all-round, multi-level, innovative and international brand operation platforms will emerge all over the country. The pace of regional brand cultivation and industrial cluster brand cultivation will be further accelerated, and the overall image of the food industry will be better.

8. Big Technology: Transforming New Kinetic Energy

Driven by scientific and technological innovation, science and technology and food industry will achieve seamless docking in the whole industrial chain of raw material production, processing, manufacturing and consumption. Scientific and technological innovation has become a new momentum for industry development. The cooperation of "production, learning, research, government and finance" is deepening day by day, the overall R&D capacity of the industry is constantly improving, and the transformation of R&D and achievements is more efficient, fully adapting to the new challenges of intelligence, energy saving, efficiency, continuity, low-carbon, environmental protection, green and digitization in production and operation, thus opening up new space for value creation.

Industrial restructuring speeds up the arrival of the era of "big food"

China's food industry is the first industry in China's modern industrial system, and also the largest food industry in the world. In the past five years, the proportion of added value of the food industry in the national industrial added value has stabilized at about 12%, and the contribution rate of the food industry to the national industrial growth has exceeded 10% for four consecutive years. It has made tremendous contributions in safeguarding people's livelihood, stimulating domestic demand, promoting the development of related industries and County economy, and promoting social harmony and stability.

On December 20, the 2007 Annual Conference on the Development of China's Food Industry was held in Beijing under the theme of "New Age, New Demand and New Development" sponsored by China Food Industry Association. At the meeting, Liu Zhi, the executive vice president of China Food Industry Association, issued the "China Food Industry Development Report (2012-2017)" (hereinafter referred to as the "Report") and pointed out that China's food industry has shown a new trend of development. In the future, the food industry will continue to maintain a positive growth trend in the more intense competition, and show a new trend. The development trend of "big food".

Steady growth

The pillar position of industry is stable

At present, China's economy is in a new stage from high-speed growth to high-quality development. "Judging from the basic characteristics of the development environment of China's food industry, this is a promising era, and the food industry is in a period of great strategic opportunities for great achievements; this is an increasingly severe era, in which the food industry is standing at a historical juncture of many contradictions and risks; this is an era of turning pains, Food industry is facing the key moment of "adjusting structure, changing mode and changing kinetic energy". Liu Zhi pointed out that only by deeply grasping the changes of domestic and international development environment, actively responding to various challenges, cultivating development advantages, breaking development bottlenecks, accelerating integration and upgrading, can the food industry accelerate to a new stage of development.

Liu Zhi said that after China's economy entered the new normal, the main theme of the construction of modern industrial system is to promote the quality, efficiency and dynamic changes of economic development, and to improve total factor productivity, with the supply-side structural reform as the main line. For the food industry, supply-side structural reform is building more effective market mechanism, more precise policies and institutional arrangements, which will maximize the vitality of food enterprises, accelerate the elimination of backward production capacity, expand high-quality production capacity, improve effective supply and high-end supply, and realize the superiority of industrial structure. Upgrade.

Yu Xiaodong said that the food industry should focus on strengthening innovation and development, defining the strategic objectives of industrial innovation, effectively strengthening technological innovation, promoting the transformation and industrialization of scientific and technological achievements, and promoting the integration and development of the first, second and third industries. On the one hand, it is necessary to effectively support and lead scientific and technological innovation, establish and improve innovation system, enhance innovation ability, and provide solid guarantee for improving food nutrition, health and safety; on the other hand, it is necessary to constantly improve the distribution of food innovation and accelerate the development of food industry in accordance with the basic needs of nutrition and health. We will accelerate the distribution and application of intelligent manufacturing and green manufacturing in the food industry, provide impetus for industrial development and enhance sustained competitiveness through technological innovation.

Liu Average believes that the development of brand economy in China has four advantages: tea, silk and ceramics, which have a wide international impact; equivalent to the overall level of quality in medium-developed countries; owning a large number of enterprises and brands with first-class international level; brand in product brands, geographical indications and regional brands; and Tourism city brand has obvious advantages. He said that through unremitting efforts, China has made certain achievements in international brand evaluation and positive publicity. In the future, under the guidance of the government, the food industry can focus on building three famous international brands from the "one belt, one road", the primary agricultural products and the manufacturing industry.